Agriculture in Oman: Analysis of major crops and cereals with consumption and production trends (2017 - 2022)

Report Description
Oman is continuously trying to increase their agricultural production despite of water problems. They have increased their Wheat, Barley and Sorghum production in recent years. Millet and Maize are not produced in Oman. Oman is famous for producing very high quality agricultural goods and most of the exports goes to Neighboring GCC countries.Consumption of cereals increased by XX.XX % CAGR from 2001 to 2010. There was a sudden decrease in the consumption of most of the crops in 2008 because of world food crisis. Consumption of most of the crops was suddenly increased from 2008 to 2009, sorghum consumption increased by almost XXX% in the same period. Consumption is expected to increase in future and will grow at a CAGR of XX.XX % till 2021.Oman is a big importer of Cereals and other agricultural products.

Drivers
Oman Agriculture Market is developing due to rapidly increasing tourism (normal as well as at the time of Holy festival of Ramadan), Increase in consumption, advanced technologies, low water requirement in Horticulture process and Government Initiatives. They are also using Desalination for potable drinking water, which helped the country to increase the production of crops, fruits and vegetables. Horticulture is the new trend in agriculture production which have given boost to the production.

Key factors driving the growth of the Fishery Consumables & Meat industry of the country are inclination of growth towards tourism, robust economic growth, changing consumer trends, and advanced technologies. Strong economic growth leading to higher protein consumption, growing numbers of domestic, as well as, expat population.The consumer food service industry in the Oman is unique and profitable, and is expected to continue experiencing strong growth in the future. With a large proportion of expatriates and standards of living in the world, the demand for a variety of foodservice options is on the rise driving the dairy .

Restraints and Challenges
Low water availability , limited rainfall , limited arable land are the biggest restraints for agriculture production in the country.The area is dry and it has stayed like this for a long period and it is very tough to practice traditional ways of farming is such conditions.Very few parts of the country have above average conditions and support farming and hence the production has been low in the country.Moreover the desert storms add to the worry and harm the produce. Due to these reasons farmers have incurred huge losses in the past which has led to people moving away from farming and agriculture.Such harsh conditions restrict the growth of dairy as well as fishery consumables & meat market as it is tough for the animals also to cope with such conditions.

Opportunities
The Government of Oman is encouraging agricultural companies to invest in foreign countries that have a comparative advantage in producing certain crops and import their products back into Oman. The crops targeted by this initiative include wheat, rice, barley, yellow corn, soybeans, and green forage. The Oman government is providing financial incentives to encourage investors in the country to take part in this food security initiative and invest overseas. Moreover government is lending its support to dairy as well as fishery consumables & meat market as they want to reduce their imports and become self sufficient in the future.

New Developments
?The Ministry of Agriculture and Fisheries? (MoAF) strategy was recently approved by the Supreme Council.
?The government plans to increase the domestic production of fruits and vegetables through both horizontal and vertical expansion, by using modern techniques that will contribute to increasing the productivity and self-reliance on basic food commodities.
?The government enhances the private sector role in agricultural development and expand the sphere of its activities in the sector.

About the Market
?PESTLE Analysis (Overview): Macro market factors pertinent to the region.
?Market Definition: Main, as well as, associated/ancillary components constituting the market.
?Key Findings of the Study: Top headlines about market trends & numbers.
?Market Dynamics
oDrivers: What are the key factors driving growth in the market?
oRestraints: Most relevant threats and restraints which hinder the growth of the market?
oOpportunities: Sectors of high return or quick turn around on investment?
oMarket Concentration: Porter?s 5 Forces Analysis quantified by a comprehensive list of parameters.
?Chain Analysis
?Competition
oMarket Share Analysis: Top players in the market (by value and volume).
oCompany Profiles: Pertinent details about leading, high growth, and innovation-motivated stakeholders with contact, operations, product/service offerings, financials and strategies & insights.

1. Introduction

1.1 Definition of the Market

1.2 Research Approach and Methodology

1.2.1 Introduction

1.2.2 Research Design

1.2.3 Study Phases

1.3 Scope of the Report

1.4 Regional Analysis

1.4.1 PESTLE Analysis

1.4.2 Analysis of Ease of Doing Business

2. Market Dynamics

2.1 Drivers

2.2 Restraints

2.3 Opportunities

2.4 Market Demand Analysis

2.4.1 Available Products Types (Segmentation)

2.4.2 Identification of Target Subsegments (Demand Estimation)

2.4.3 Socio-Economic Segmentation of Potential Consumers

2.4.4 Spending Patterns

2.5 Porter's Five Forces Analysis

2.5.1 Bargaining Power of Suppliers

2.5.2 Bargaining Power of Buyers

2.5.3 Threat of New Entrants

2.5.4 Threat of Substitute Products

2.5.5 Degree of Competition

2.6 Marketing and Product Placement Overview

2.6.1 Marketing Channels Overview

2.6.2 Strategies for Product Launch

2.6.3 Retail Overview: Types of Agricultural Products in the Market (per Segmented Category)

3. Market Segmentation

3.1 Fruits

3.1.1 Market Size (USD Millions)

3.1.2 Domestic Production Overview

3.1.3 Domestic Consumption Overview

3.1.4 Import Value & Volume

3.1.5 Export Value & Volume

3.1.6 Current & Future Market Prospects

3.2 Vegetables

3.2.1 Market Size (USD Millions)

3.2.2 Domestic Production Overview

3.2.3 Domestic Consumption Overview

3.2.4 Import Value & Volume

3.2.5 Export Value & Volume

3.2.6 Current & Future Market Prospects

3.3 Dairy

3.3.1 Market Size (USD Millions)

3.3.2 Domestic Production Overview

3.3.3 Domestic Consumption Overview

3.3.4 Import Value & Volume

3.3.5 Export Value & Volume

3.3.6 Current & Future Market Prospects

3.4 Fishery Consumables & Meat

3.4.1 Market Size (USD Millions)

3.4.2 Domestic Production Overview

3.4.3 Domestic Consumption Overview

3.4.4 Import Value & Volume

3.4.5 Export Value & Volume

3.4.6 Current & Future Market Prospects

4. Competition Analysis

4.1 Local Supply Ecosystem

4.2 Market Share of Major Stakeholders

4.3 Strategies Adopted, Recent Events

5. Processing & Packaging Ecosystem

6. Pricing Strategy

7. Supply Chain Analysis

7.1 Trade (Import-Export Analysis)

7.2 Distribution Network & Retail Analysis

8. Government Policies

8.1 Criteria & Conditions

8.1.1 Sanitary & Phytosanitary Conditions

8.1.2 Packaging Requirements

8.1.3 Labelling Requirements

8.1.4 Import Regulations

8.2 Ministries Involved

9. Sources

10. Disclaimer

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