Analysis of Retail Sector in Iran (2017 - 2022)

Iran is the world?s 18th largest country by land size and holds huge potential in certain areas which was largely untapped due to the economic sanctions which were imposed on it. But with the Historic Iran-USA deal about to happen all that will change. Due to uncertain social and political climate there companies will be unwilling to make investments immediately but as time goes by Iran will get more and more foreign investment inflows. The key will be government support to foreign companies in the initial stages.

Retail Industry in Iran unlike other emerging economy is still very traditional in nature and is largely controlled by Cooperatives and Independent retailers. Street markets play an important role in the retail industry of Iran as most of the population does their shopping here. Before the revolution in 1979 western apparel, foods etc were commonly imported in the Iranian market and the brand awareness and recall among the local population was relatively high but after 1979 the awareness has steadily reduced. This has allowed local brands like Golrang, pars Khodro, zar, macaron, etc. to flourish. A very important feature of the retail market in Iran is that the customers consult with the retailer before buying a product, hence the role of the retailer in influencing the decision of the customer is considerable.

Apart from normal brick and mortar stores e-commerce is the next big sector in Iran and is poised for a boom. Iran has all the necessary conditions like High per capita GDP, rising internet connections, large number of engineering graduates etc which are required for the success of Ecommerce. Currently the E commerce Market is worth more than a billion dollars but that is just the tip of the iceberg. The retail industry of Iran is hugely untapped and investors can massive returns when they decide to enter Iran?s retail sector.

With a population of 78.19 million, Iran is the 18th largest economy of the world. Even though Iran has faced economic difficulties due to the sanctions imposed upon it; the country has maintained a per capita income of USD 16,463 which puts Iran into the category of an Upper Middle Income Nation.. The country also has a favorable demographic structure needed for its fast scaled growth. The Retail Market in Iran is expected to grow at a CAGR of XX.XX% till 2020.

What the report offers

The study identifies the situation of Iran and predicts the growth of its Retail Market. Report talks about growth, market trends, progress, challenges, opportunities, government regulations, technologies in use, growth forecast, major companies, upcoming companies and projects etc. in the Retail Sector Of Iran. In addition to it, the report also talks about economic conditions of and future forecast of its current economic scenario and effect of its current policy changes in to its economy, reasons and implications on the growth of this sector. Lastly, the report is segmented by bazaars, brick and mortar shops and e commerce.

1. Introduction

1.1 Definition of the Market

1.2 Research Approach and Methodology

1.2.1 Introduction

1.2.2 Research Design

1.2.3 Study Phases

1.3 Scope of the Report

1.4 Regional Analysis

1.4.1 PESTLE Analysis

1.4.2 Analysis of Ease of Doing Business

1.4.3 Iran Economic Outlook: Sanctions, Oil Prices

1.4.4 Who Stands to Gain in the Short Term? (By Region & By Industry)

2. Market Dynamics

2.1 Drivers

2.2 Restraints

2.3 Opportunities

2.4 Market Demand Analysis

2.4.1 Available Products Types (Segmentation)

2.4.2 Identification of Target Subsegments (Demand Estimation)

2.4.3 Socio-Economic Segmentation of Potential Consumers

2.4.4 Spending Patterns

2.5 Porter's Five Forces Analysis

2.5.1 Bargaining Power of Suppliers

2.5.2 Bargaining Power of Buyers

2.5.3 Threat of New Entrants

2.5.4 Threat of Substitute Products

2.5.5 Degree of Competition

2.6 Marketing and Product Placement Overview

2.6.1 Marketing Channels Overview

2.6.2 Strategies for Product Launch

2.6.3 Retail Overview: Trends in products and formats

3. Market Segmentation

3.1 By Product Category, Market Size (USD million)

3.1.1 Food Retail/Grocery

3.1.2 Apparel, Footwear

3.1.3 Beauty Products

3.1.4 Durable Goods

3.1.5 Furniture & Furnishings

3.1.6 Hardware Stores

3.1.7 Others

3.2 By Retail Store Category, Market Size (USD million)

3.2.1 Hypermarkets & Supermarkets

3.2.2 Convenience Stores

3.2.3 Discounters Stores

3.2.4 Homeshopping

3.2.5 Internet Retailing

3.2.6 Direct Selling

3.2.7 Others

4. Market Entry

4.1 Market Entry: The Strategy

4.1.1 Types of Entry Modes, by Market Entry Objectives

4.1.2 Competition Analysis Local Supply Ecosystem Market Share of Major Stakeholders Strategies Adopted, Recent Events

4.1.3 Pricing Strategy

4.1.4 Retail and Food Retail Policies

4.1.5 Supply Chain Analysis Trade (Import-Export Analysis) Distribution Network & Retail Analysis

4.1.6 Market Entry: The Administration How to Register a Company (Flowchart) Registration Processes Ministries Involved Criteria and Conditions List of Forms & Documents Product Control Guidelines Specified by the Government

5. Sources

6. Disclaimer

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