Global Augmented Reality Market Size by Technology (Marker-based, Marker less), Device Type (Head-Mounted Display, Head-Up Display), Application (Consumer, Commercial) & Region - Key Manufacturers, Analysis, Growth Trends, and Forecast till 2026

The global augmented reality market was estimated to be valued at USD XX million in 2018 and is projected to reach USD XX million by 2026, at a CAGR of XX% during 2019 to 2026. Scope of augmented reality market includes by Technology (Marker-based, Marker less), by Device Type (Head-Mounted Display, Head-Up Display, Handheld Device), by Application (Consumer, Commercial, Enterprise, Healthcare, Aerospace & Defense, Others) & by Region (North America- U.S., Canada; Europe- Germany, U.K., France; Asia-Pacific- China, India, Japan; Latin America- Brazil, Mexico; Middle East & Africa- UAE, Saudi Arabia, South Africa).

Technology that can enlarge a computer-generated image on a user\'s view of the real world is referred as augmented reality. Rising demand for AR devices in multiple sectors like healthcare, education, retail and e-commerce is the major driving factor for global augmented reality market. Furthermore, growing investment in the AR market due to rising interest of tech giants also fueling augmented reality market.

However, limited user interface, processing power, less storage, and restricted memory card size in mobile phones are considered as some of the major limiting factors for augmented reality market.

The augmented reality market is primarily segmented based on different technology, device type, application and regions.

Based on technology, the market is divided into:
* Marker-based
* Marker less

Based on device type, the market is divided into:
* Head-Mounted Display
* Head-Up Display
* Handheld Device

Based on application, the market is divided into:
* Consumer
* Commercial
* Enterprise
* Healthcare
* Aerospace & Defense
* Others

Moreover, the market is classified based on regions and countries as follows:
* North America (United States, Canada)
* Europe (Germany, UK, France, Rest of Europe)
* Asia Pacific (China, India, Japan, Rest of Asia Pacific)
* Latin America (Brazil, Mexico, Rest of Latin America)
* Middle East & Africa (Saudi Arabia, UAE, South Africa, Rest of Middle East & Africa)

Key Market Players:
The key players profiled in the market include:
* Google Inc.
* Sony
* Magic Leap, Inc.
* HTC
* Microsoft Corporation
* Osterhout Design Group
* Facebook
* Samsung Electronics Co., Ltd.
* Wikitude
* DAQRI

These organizations are focusing on growth strategies, such as new product launches, expansions, acquisitions, and agreements & partnerships to expand their operations across the globe.

Key Benefits of the Report:

* Global, regional, technology, device type, and application wise market size and their forecast from 2015-2026
* Identification and detailed analysis on key market dynamics, such as, drivers, restraints, opportunities, and challenges influencing growth of the market
* Detailed analysis on product outlook with market specific Porter’s Five Forces analysis, PEST analysis, and Value Chain, to better understand the market and build expansion strategies
* Identification of key market players and comprehensively analyze their market share and core competencies, detailed financial positions, key products, and unique selling points
* Analysis on key players’ strategic initiatives and competitive developments, such as joint ventures, mergers, and new product launches in the market
* Expert interviews and their insights on market shift, current and future outlook, and factors impacting vendors’ short term and long term strategies
* Detailed insights on emerging regions, technologies, device types, and applications with qualitative and quantitative information and facts

Target Audience:
* Augmented Reality Providers
* Research and Consulting Firms
* Government and Research Organizations
* Associations and Industry Bodies

Research Methodology:

The market is derived through extensive use of secondary, primary, in-house research followed by expert validation and third party perspective, such as, analyst reports of investment banks. The secondary research is the primary base of our study wherein we conducted extensive data mining, referring to verified data sources, such as, white papers, research and regulatory published articles, technical journals, trade magazines, and paid data sources.

For forecasting, regional demand & supply factors, recent investments, market dynamics including technical growth scenario, consumer behavior, and end use trends and dynamics, and production trends were taken into consideration. Different weightages have been assigned to these parameters and quantified their market impacts using the weighted average analysis to derive the market growth rate.

The market estimates and forecasts have been verified through exhaustive primary research with the Key Industry Participants (KIP), which typically include:
* Government Body and Association
* Research Institutes

Table of Contents

1. Executive Summary

2. Methodology and Scope
2.1. Research Methodology
2.2. Research Scope and Assumptions

3. Augmented Reality Market— Market Overview
3.1. Market Segmentation and Scope
3.2. Market Size and Growth Prospects
3.3. Augmented Reality Market— Value Chain/Supply Chain Analysis
3.4. Augmented Reality Market— Market Dynamics
3.4.1. Market Driver Analysis
3.4.2. Market Challenge Analysis
3.4.3. Market Opportunity Analysis
3.4.4. Market Restraint Analysis
3.5. Augmented Reality Market- Porter\'s Five Forces
3.5.1. Bargaining Power of Buyers
3.5.2. Bargaining Power of Suppliers
3.5.3. Competitive Rivalry
3.5.4. Threat of New Entrants
3.5.5. Threat of Substitutes
3.6. Augmented Reality Market- PEST Analysis
3.6.1. Political Factors
3.6.2. Economic Factors
3.6.3. Social Factors
3.6.4. Technological Factors
3.7. Augmented Reality Market- Industry Trends
3.7.1. Augmented Reality Market: Current & Emerging Trends

4. Augmented Reality Market by Technology Outlook
4.1. Augmented Reality Market Share, by Technology, 2018 & 2026
4.2. Marker-based
4.2.1. Augmented Reality Market, by Marker-based, 2015 - 2026
4.3. Marker less
4.3.1. Augmented Reality Market, by Marker less, 2015 - 2026

5. Augmented Reality Market by Device Type Outlook
5.1. Augmented Reality Market Share, by Device Type, 2018 & 2026
5.2. Head-Mounted Display
5.2.1. Augmented Reality Market, by Head-Mounted Display, 2015 - 2026
5.3. Head-Up Display
5.3.1. Augmented Reality Market, by Head-Up Display, 2015 - 2026
5.4. Handheld Device
5.4.1. Augmented Reality Market, by Handheld Device, 2015 - 2026

6. Augmented Reality Market by Application Outlook
6.1. Augmented Reality Market Share, by Application, 2018 & 2026
6.2. Consumer
6.2.1. Augmented Reality Market, by Consumer, 2015 - 2026
6.3. Commercial
6.3.1. Augmented Reality Market, by Commercial, 2015 - 2026
6.4. Enterprise
6.4.1. Augmented Reality Market, by Enterprise, 2015 - 2026
6.5. Healthcare
6.5.1. Augmented Reality Market, by Healthcare, 2015 - 2026
6.6. Aerospace & Defense
6.6.1. Augmented Reality Market, by Aerospace & Defense, 2015 - 2026
6.7. Others
6.7.1. Augmented Reality Market, by Others, 2015 - 2026

7. Augmented Reality Market Regional Outlook
7.1. Augmented Reality Market Share by Region, 2018 & 2026
7.2. Asia Pacific
7.2.1. Key Takeaways
7.2.2. Asia Pacific Augmented Reality Market, 2015 - 2026
7.2.3. Asia Pacific Augmented Reality Market, by Technology, 2015 - 2026
7.2.4. Asia Pacific Augmented Reality Market, by Device Type, 2015 - 2026
7.2.5. Asia Pacific Augmented Reality Market, by Application, 2015 - 2026
7.2.6. China
7.2.6.1. China Augmented Reality Market, by Device Type, 2015 - 2026
7.2.6.2. China Augmented Reality Market, by Application, 2015 - 2026
7.2.7. India
7.2.7.1. India Augmented Reality Market, by Device Type, 2015 - 2026
7.2.7.2. India Augmented Reality Market, by Application, 2015 - 2026
7.2.8. Japan
7.2.8.1. Japan Augmented Reality Market, by Device Type, 2015 - 2026
7.2.8.2. Japan Augmented Reality Market, by Application, 2015 - 2026
7.2.9. Rest of Asia Pacific
7.2.9.1. Rest of Asia Pacific Augmented Reality Market, by Device Type, 2015 - 2026
7.2.9.2. Rest of Asia Pacific Augmented Reality Market, by Application, 2015 - 2026
7.3. Europe
7.3.1. Key Takeaways
7.3.2. Europe Augmented Reality Market, 2015-2026
7.3.3. Europe Augmented Reality Market, by Technology, 2015 - 2026
7.3.4. Europe Augmented Reality Market, by Device Type, 2015 - 2026
7.3.5. Europe Augmented Reality Market, by Application, 2015 - 2026
7.3.6. Germany
7.3.6.1. Germany Augmented Reality Market, by Device Type, 2015 - 2026
7.3.6.2. Germany Augmented Reality Market, by Application, 2015 - 2026
7.3.7. UK
7.3.7.1. UK Augmented Reality Market, by Device Type, 2015 - 2026
7.3.7.2. UK Augmented Reality Market, by Application, 2015 - 2026
7.3.8. France
7.3.8.1. France Augmented Reality Market, by Device Type, 2015 - 2026
7.3.8.2. France Augmented Reality Market, by Application, 2015 - 2026
7.3.9. Rest of Europe
7.3.9.1. Rest of Europe Augmented Reality Market, by Device Type, 2015 - 2026
7.3.9.2. Rest of Europe Augmented Reality Market, by Application, 2015 - 2026
7.4. North America
7.4.1. Key Takeaways
7.4.2. North America Augmented Reality Market, 2015-2026
7.4.3. North America Augmented Reality Market, by Technology, 2015 - 2026
7.4.4. North America Augmented Reality Market, by Device Type, 2015 - 2026
7.4.5. North America Augmented Reality Market, by Application, 2015 - 2026
7.4.6. US
7.4.6.1. US Augmented Reality Market, by Device Type, 2015 - 2026
7.4.6.2. US Augmented Reality Market, by Application, 2015 - 2026
7.4.7. Canada
7.4.7.1. Canada Augmented Reality Market, by Device Type, 2015 - 2026
7.4.7.2. Canada Augmented Reality Market, by Application, 2015 - 2026
7.5. Middle East & Africa
7.5.1. Key Takeaways
7.5.2. Middle East & Africa Augmented Reality Market, 2015-2026
7.5.3. Middle East & Africa Augmented Reality Market, by Technology, 2015-2026
7.5.4. Middle East & Africa Augmented Reality Market, by Device Type, 2015-2026
7.5.5. Middle East & Africa Augmented Reality Market, by Application, 2015-2026
7.5.6. UAE
7.5.6.1. UAE Augmented Reality Market, by Device Type, 2015 - 2026
7.5.6.2. UAE Augmented Reality Market, by Application, 2015 - 2026
7.5.7. Saudi Arabia
7.5.7.1. Saudi Arabia Augmented Reality Market, by Device Type, 2015 - 2026
7.5.7.2. Saudi Arabia Augmented Reality Market, by Application, 2015 - 2026
7.5.8. South Africa
7.5.8.1. South Africa Augmented Reality Market, by Device Type, 2015 - 2026
7.5.8.2. South Africa Augmented Reality Market, by Application, 2015 - 2026
7.5.9. Rest of Middle East & Africa
7.5.9.1. Rest of Middle East & Africa Augmented Reality Market, by Device Type, 2015 - 2026
7.5.9.2. Rest of Middle East & Africa Augmented Reality Market, by Application, 2015 - 2026
7.6. Latin America
7.6.1. Key Takeaways
7.6.2. Latin America Augmented Reality Market, 2015-2026
7.6.3. Latin America Augmented Reality Market, by Technology, 2015 - 2026
7.6.4. Latin America Augmented Reality Market, by Device Type, 2015 - 2026
7.6.5. Latin America Augmented Reality Market, by Application, 2015 - 2026
7.6.6. Brazil
7.6.6.1. Brazil Augmented Reality Market, by Device Type, 2015 - 2026
7.6.6.2. Brazil Augmented Reality Market, by Application, 2015 - 2026
7.6.7. Mexico
7.6.7.1. Mexico Augmented Reality Market, by Device Type, 2015 - 2026
7.6.7.2. Mexico Augmented Reality Market, by Application, 2015 - 2026
7.6.8. Rest of Latin America
7.6.8.1. Rest of Latin America Augmented Reality Market, by Device Type, 2015 - 2026
7.6.8.2. Rest of Latin America Augmented Reality Market, by Application, 2015 - 2026

8. Competitive Landscape
8.1. Augmented Reality Market— Market Share Analysis, by Key Players, 2018
8.1.1. Vendor Landscape
8.2. Company Profiles
8.2.1. Google Inc.
8.2.1.1. Company Overview
8.2.1.2. Financials
8.2.1.3. Product Portfolio
8.2.1.4. Strategic Initiatives
8.2.2. Sony
8.2.2.1. Company Overview
8.2.2.2. Financials
8.2.2.3. Product Portfolio
8.2.2.4. Strategic Initiatives
8.2.3. Magic Leap, Inc.
8.2.3.1. Company Overview
8.2.3.2. Financials
8.2.3.3. Product Portfolio
8.2.3.4. Strategic Initiatives
8.2.4. HTC
8.2.4.1. Company Overview
8.2.4.2. Financials
8.2.4.3. Product Portfolio
8.2.4.4. Strategic Initiatives
8.2.5. Microsoft Corporation
8.2.5.1. Company Overview
8.2.5.2. Financials
8.2.5.3. Product Portfolio
8.2.5.4. Strategic Initiatives
8.2.6. Osterhout Design Group
8.2.6.1. Company Overview
8.2.6.2. Financials
8.2.6.3. Product Portfolio
8.2.6.4. Strategic Initiatives
8.2.7. Facebook
8.2.7.1. Company Overview
8.2.7.2. Financials
8.2.7.3. Product Portfolio
8.2.7.4. Strategic Initiatives
8.2.8. Samsung Electronics Co., Ltd.
8.2.8.1. Company Overview
8.2.8.2. Financials
8.2.8.3. Product Portfolio
8.2.8.4. Strategic Initiatives
8.2.9. Wikitude
8.2.9.1. Company Overview
8.2.9.2. Financials
8.2.9.3. Product Portfolio
8.2.9.4. Strategic Initiatives
8.2.10. DAQRI
8.2.10.1. Company Overview
8.2.10.2. Financials
8.2.10.3. Product Portfolio
8.2.10.4. Strategic Initiatives

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