Instant Noodles Industry in Hong Kong: Analysis of Growth, Trends and Forecast (2017 - 2022)

Hong Kong has the most favorable Instant Noodles market in the world. Being a neighbor of China and have demographic proximity with Japan, Hong Kong is growing at tremendous pace. Hong Kong is a trade hub for China and as of now, Hong Kong is among the only three 100% urban nations in the world. Instant Noodles market matured in Hong Kong over the years and is divided into many players. Although, Nissin Foods of Japan have a hold on 71% market in Hong Kong. In 2004, demand of Hong Kong instant noodles was 320 million servings which is increased to 421 million servings in 2014. However, Global demand of instant noodles reached 102.75 billion units in 2014 making Hong Kong contribution below 0.5% of world?s consumption.

Growing youth segment and increasing working population, rising incomes and rising purchasing power, higher brand consciousness, changing consumer preference, growing urbanization and Increase in number of middle class population are the biggest drivers in the growth of Instant Noodles industry of Hong Kong. Also, lack of time, fast paced life and changing food preferences are also helping Instant Noodles sector to grow in Hong Kong.

Instant Noodles Industry in Hong Kong unlike other developed economies is still matured in nature and is largely controlled by few Cooperatives and Independent Instant Noodles companies. Street markets and supermarkets play an important role in the Instant Noodles industry of Hong Kong as most of the population does their shopping here.

Nissin foods is expanding its sales areas on the Chinese mainland, led by Cup Noodles products, while boosting production in that region. They are aiming for Hong Kong, although it is a small market, Nissin is trying to boost profitability by leveraging the NISSIN brand, which commands over 70% market share in Hong Kong. Chinese produced cup-noodles will be the future of Hong Kong.

Apart from Nissin, major brands which successfully gained a market share are Four Seas, Doll and Fuku. There are many brands available in Hong Kong and the market is still open for any new entry with smart product. Recently Maggi has been banned in India and many other countries, which have impacted Chinese market to an extent. Hong Kong market is almost unaffected by this move, because of low presence of Maggi in Hong Kong market.

What the report offers

The study elucidates the situation of Hong Kong and predicts the growth of its Instant Noodles Market. Report talks about growth, market trends, progress, challenges, opportunities, government regulations, technologies in use, growth forecast, major companies, upcoming companies and projects etc. in the Instant Noodles Sector of Hong Kong. In addition to it, the report also talks about economic conditions of and future forecast of its current economic scenario and effect of its current policy changes in to its economy, reasons and implications on the growth of this sector.

1. Research Methodology

2. Executive Summary

3. Key Findings of The Study

4. Market Overview

4.1 Introduction

4.2 Industry Value Chain Analysis

4.3 Industry Attractiveness ? Porter?s 5 Force Analysis

4.4 PESTEL Analysis

4.5 Industry Policies

5. Market Dynamics

5.1 Introduction

5.2 Drivers

5.3 Restraints

5.4 Opportunities

6. Instant Noodles Market

6.1 Overview

6.2 Segmentation By Raw Material

6.2.1 Wheat Floor

6.2.2 Rice Flour

6.2.3 Moong bean Starch

6.2.4 Buck Wheat

6.2.5 Very Fine Wheat Flour/Maida Floor/Cake Flour

6.3 Segmentation By Types of Dishes

6.3.1 Basic Noodles

6.3.2 Noodles Soup

6.3.3 Spaghetti

6.3.4 Linguine

6.3.5 Tagliatelle

6.3.6 Tripoline

6.3.7 Mafaldine-Riccie

6.3.8 Maccheroni

6.3.9 Others

7. Investment Analysis

7.1 Recent Mergers And Acquisitions

7.2 Investment Outlook

8. Future of Instant Noodles Market

9. List of figures

10.List of Tables

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