Instant Noodles Industry in India: Analysis of Growth, Trends and Forecast (2017 - 2022)

India is the most attractive Instant Noodles market in the world. Instant Noodles market matured in India over the years but still it is limited to few players. Recent Ban on Maggi; a Nestle products have created a negative buzz in the market. Not just India, USA, UK, Australia, Vietnam and many other countries have tested the quality of Maggi and quantity of lead content in it. All the countries including India have found that lead is in acceptable limits and now Maggi is looking to revive its market in the country. Although, Nestle has to destroy Maggi worth Rs. 56 Crore because of high lead content and registered a loss of more than Rs. 60 Crore in July-September Quarter in India, which is the first time when Nestle India faced a loss in past 3 decades. Market witnessed a growth of 7.4% from 2010 to 2014. Despite of ban on instant noodles in some states of India for short time, instant noodles market will witness a growth of 6.55% till 2020.

Growing youth segment and increasing working population, rising incomes and rising purchasing power, higher brand consciousness, changing consumer preference, growing urbanization and Increase in number of middle class population are the biggest drivers in the growth of Instant Noodles industry of India. Also, lack of time, fast paced life and changing food preferences are also helping Instant Noodles sector to grow in India.

Instant Noodles Industry in India unlike other emerging economy is still very traditional in nature and is largely controlled by few Cooperatives and Independent Instant Noodles companies. Street markets play an important role in the Instant Noodles industry of India as most of the population does their shopping here. Before the liberalization and globalization in 1991, noodle is not available in the Indian market and the brand awareness and recall among the local population was negligible but after 1991 the awareness has steadily increased. This has allowed international brands to flourish.

Apart from Maggi, major brands which successfully gained a market share are Top Ramen, Yippee, Ching?s Secret, Knorr Soupy Noodles and Wai-Wai. There are roughly 10 brands available in India and the market is still open for any new entry with smart product. Recently Patanjali Group has launched Noodles in India with name ?Patanjali Atta Noodles? and they are promoting it as healthy noodles made from wheat floor. Patanjali is growing towards the biggest FMCG Company in India with a share of 11.8% in FMCG sector as of now.

What the report offers

The study elucidates the situation of India and predicts the growth of its Instant Noodles Market. Report talks about growth, market trends, progress, challenges, opportunities, government regulations, technologies in use, growth forecast, major companies, upcoming companies and projects etc. in the Instant Noodles Sector of India. In addition to it, the report also talks about economic conditions of and future forecast of its current economic scenario and effect of its current policy changes in to its economy, reasons and implications on the growth of this sector.

1. Research Methodology

2. Executive Summary

3. Key Findings of The Study

4. Market Overview

4.1 Introduction

4.2 Industry Value Chain Analysis

4.3 Industry Attractiveness ? Porter?s 5 Force Analysis

4.4 PESTEL Analysis

4.5 Industry Policies

5. Market Dynamics

5.1 Introduction

5.2 Drivers

5.2.1 Rise in population growth rates

5.2.2 Huge Demand for Specialized Instant Noodles

5.2.3 Relatively well developed Food Market

5.2.4 High population resulted in high consumption

5.2.5 Increased government participation and government innitiatives

5.2.6 High availability of raw materials

5.2.7 Young population and cheap labour

5.3 Restraints

5.3.1 Negative wibe of unhealthy products

5.3.2 Political unstability in some demographic locations

5.3.3 Ban on some Instant Noodles in some states

5.4 Opportunities

5.4.1 Cup Noodles Manufacturing

5.4.2 Smart Instant Noodles

5.4.3 Affordable Instant Noodles

6. India Instant Noodles

6.1 Overview

6.2 Segmentation By Raw Material

6.2.1 Wheat Floor

6.2.2 Rice Flour

6.2.3 Moong bean Starch

6.2.4 Buck Wheat

6.2.5 Very Fine Wheat Flour/Maida Floor/Cake Flour

6.3 Segmentation By Types of Dishes

6.3.1 Basic Noodles

6.3.2 Noodles Soup

6.3.3 Spaghetti

6.3.4 Linguine

6.3.5 Tagliatelle

6.3.6 Tripoline

6.3.7 Mafaldine-Riccie

6.3.8 Maccheroni

6.3.9 Others

7. Investment Analysis

7.1 Recent Mergers And Acquisitions

7.2 Investment Outlook

8. Future of India Instant Noodles Market

9. List of figures

10.List of Tables

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