Instant Noodles Industry in Indonesia: Analysis of Growth, Trends and Forecast (2017 - 2022)

Indonesia is one of the most favorable Instant Noodles market in the world. Being an East-Asian nation, Indonesia have absorbed the instant noodles idea and created a big market for this fast food. Indonesia has an emerged instant noodles market with popular brands in the world. Indome is the most selling brand in Indonesia with a market share above 45% in 2014. Indonesia is world?s 2nd largest market for instant noodles with a sales of 13.4 billion units in 2014.

High tourist inflow is a major factor for the growth of instant noodles in the country. Instant Noodles market matured in Indonesia over the years and is divided into many players. Global demand of instant noodles reached 102.75 billion units in 2014 making Indonesia contribution around 13.1% of world?s consumption.

Growing youth segment and increasing working population, rising incomes and rising purchasing power, higher brand consciousness, changing consumer preference, growing urbanization and Increase in number of middle class population are the biggest drivers in the growth of Instant Noodles industry of Indonesia. Also, lack of time, fast paced life and changing food preferences are also helping Instant Noodles sector to grow in Indonesia.

Instant Noodles Industry in Indonesia unlike other developing countries is matured in nature and is largely controlled by few Cooperatives and Independent Instant Noodles companies. Street markets and supermarkets play an important role in the Instant Noodles industry of Indonesia as most of the population does their shopping here.

Indonesia has large arable area and moderate population with appropriate climate and water for cultivation of wheat and other crops used in instant noodles. Local market of Indonesia is strong and possess an opportunity to export to other countries as well.

Apart from Indome, major brands which successfully gained a market share are SuperMi, ABC Selera Pedas, Healtimie, Eat & Go, Sarimi Isi 2 and Mie Sedaap. There are many brands available in Indonesia and the market is still open for any new entry with smart product. Recently Maggi has been banned in India and many other countries, which have impacted Chinese market to an extent. Indonesia market is almost unaffected by this move, because of low presence of Maggi in Indonesia market.

What the report offers

The study elucidates the situation of Indonesia and predicts the growth of its Instant Noodles Market. Report talks about growth, market trends, progress, challenges, opportunities, government regulations, technologies in use, growth forecast, major companies, upcoming companies and projects etc. in the Instant Noodles Sector of Indonesia. In addition to it, the report also talks about economic conditions of and future forecast of its current economic scenario and effect of its current policy changes in to its economy, reasons and implications on the growth of this sector.

1. Research Methodology

2. Executive Summary

3. Key Findings of The Study

4. Market Overview

4.1 Introduction

4.2 Industry Value Chain Analysis

4.3 Industry Attractiveness ? Porter?s 5 Force Analysis

4.4 PESTEL Analysis

4.5 Industry Policies

5. Market Dynamics

5.1 Introduction

5.2 Drivers

5.3 Restraints

5.4 Opportunities

6. Instant Noodles Market

6.1 Overview

6.2 Segmentation By Raw Material

6.2.1 Wheat Floor

6.2.2 Rice Flour

6.2.3 Moong bean Starch

6.2.4 Buck Wheat

6.2.5 Very Fine Wheat Flour/Maida Floor/Cake Flour

6.3 Segmentation By Types of Dishes

6.3.1 Basic Noodles

6.3.2 Noodles Soup

6.3.3 Spaghetti

6.3.4 Linguine

6.3.5 Tagliatelle

6.3.6 Tripoline

6.3.7 Mafaldine-Riccie

6.3.8 Maccheroni

6.3.9 Others

7. Investment Analysis

7.1 Recent Mergers And Acquisitions

7.2 Investment Outlook

8. Future of Instant Noodles Market

9. List of figures

10.List of Tables

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