Instant Noodles Industry in Malaysia: Analysis of Growth, Trends and Forecast (2017 - 2022)

Malaysia is an attractive Instant Noodles market in the world. Instant Noodles market matured in Malaysia over the years and have many players. Recent Ban on Maggi; a Nestle products have created a negative buzz in the market. Not just Malaysia, USA, UK, Australia, Vietnam and many other countries have tested the quality of Maggi and quantity of lead content in it. All the countries including USA have found that lead is in acceptable limits and now Maggi is looking to revive its market in Malaysia. Although, Nestle has to destroy Maggi worth Rs. 56 Crore because of high lead content and registered a loss of more than Rs. 60 Crore in July-September Quarter in Malaysia, which is the first time when Nestle Malaysia faced a loss in past 3 decades. Instant Noodles Market in Malaysia witnessed a growth of 6.92% from 2010 to 2014 and will witness a growth of 4.88% till 2020.

Growing youth segment and increasing working population, rising incomes and rising purchasing power, higher brand consciousness, changing consumer preference, growing urbanization and Increase in number of middle class population are the biggest drivers in the growth of Instant Noodles industry of Malaysia. Also, lack of time, fast paced life and changing food preferences are also helping Instant Noodles sector to grow in Malaysia.

Instant Noodles Industry in Malaysia unlike other developing economy is still very traditional in nature and is largely controlled by many Cooperatives and Independent Instant Noodles companies. Street markets play an important role in the Instant Noodles industry of Malaysia as most of the population does their shopping here. Malaysia is on its way to become a developed nation. Less than 1% of Malaysian population is below poverty, which makes it a large consumer base for Instant noodles market.

Apart from Maggi, major brands which successfully gained a market share are MyKuali Penang, MyOri Malaysia, CarJEN, Mamee, The Bridge, Ah Lai, Ibumie, Mee Daddy, Nongshim and Mi Sedaap. There are many brands available in Malaysia and the market is still open for any new entry with smart product. MyKuali Penang has the largest market share in the country and recently it?s ?Red Tom Yum Goong Noodle: is declared as the best noodle of all time in 2015 by ?The Ramen Rater?. MyKuali Penang White Curry Noodle stood 2nd and Hokkien Prawn Noodle stood on 7th rank globally in the same ranking.

What the report offers

The study elucidates the situation of Malaysia and predicts the growth of its Instant Noodles Market. Report talks about growth, market trends, progress, challenges, opportunities, government regulations, technologies in use, growth forecast, major companies, upcoming companies and projects etc. in the Instant Noodles Sector of Malaysia. In addition to it, the report also talks about economic conditions of and future forecast of its current economic scenario and effect of its current policy changes in to its economy, reasons and implications on the growth of this sector.

1. Research Methodology

2. Executive Summary

3. Key Findings of The Study

4. Market Overview

4.1 Introduction

4.2 Industry Value Chain Analysis

4.3 Industry Attractiveness ? Porter?s 5 Force Analysis

4.4 PESTEL Analysis

4.5 Industry Policies

5. Market Dynamics

5.1 Introduction

5.2 Drivers

5.3 Restraints

5.4 Opportunities

6. Instant Noodles Market

6.1 Overview

6.2 Segmentation By Raw Material

6.2.1 Wheat Floor

6.2.2 Rice Flour

6.2.3 Moong bean Starch

6.2.4 Buck Wheat

6.2.5 Very Fine Wheat Flour/Maida Floor/Cake Flour

6.3 Segmentation By Types of Dishes

6.3.1 Basic Noodles

6.3.2 Noodles Soup

6.3.3 Spaghetti

6.3.4 Linguine

6.3.5 Tagliatelle

6.3.6 Tripoline

6.3.7 Mafaldine-Riccie

6.3.8 Maccheroni

6.3.9 Others

7. Investment Analysis

7.1 Recent Mergers And Acquisitions

7.2 Investment Outlook

8. Future of Instant Noodles Market

9. List of figures

10.List of Tables

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